CLIENT: Zest Events International
AIM: Event Promotion
Zest Events International commissioned Newy with Kids to promote 2023 Chalk the Walk as well as associated events including the Family Chalking Competition. Chalk the Walk featured six 3D interactive art works in Newcastle CBD. The aim of this campaign was to raise awareness and get families exploring the art trail, as well as participating or attending the Family Chalking Competition.
CAMPAIGN INCLUDED:
- Facebook posts
- Instagram posts
- Event blog post
- Banner advertising
- Email newsletter sponsorship
KEY RESULTS:
Social media posts received lots of engagement leading to increase in families visiting Chalk the Walk.
CLIENT TESTIMONIAL
Reena at Newy with Kids has been a huge supporter of Chalk the Walk in Newcastle. This year we were able to partner with her to deliver a promotional package targeted specifically at involving families in our event, and she was invaluable in providing local advice to help us plan, deliver and promote the event to the Newcastle community. It’s clear that her passion is helping big people connect meaningfully with the little people in their lives – giving them ways to get out and about enjoying Newcastle together, and she’s really good at it! Looking forward to our next adventure!
– Danielle Littlewood, Zest Events International